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Ommaviy kommunikatsiya. Jurnalistika. Ommaviy axborot vositalari
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Ommaviy kommunikatsiya. Jurnalistika. Ommaviy axborot vositalari
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Ommaviy kommunikatsiya. Jurnalistika. Ommaviy axborot vositalari
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Menejment, tashkilot va boshqaruv
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INTRODUCTION A LA LINGUISTIQUE
Le but de l'enseignement de la matière est de fournir des informations sur la science de la linguistique, ses sections, son objet d'étude, ses relations avec d'autres disciplines, et de doter les étudiants de connaissances sur les concepts de base et les catégories de la linguistique, en appliquant les connaissances acquises dans la pratique. Les tâches de la science sont de fournir des connaissances théoriques sur la langue et la société, le système et la structure de la langue, ses niveaux, ses unités et ses lois de manifestation, la relation de la linguistique avec d'autres disciplines, ainsi que la classification des langues du monde.
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Introducción a la lingüística
La presente obra, titulada Introducción a la lingüística, forma parte de la Colección de Lengua Española destinada a estudiantes del Curso de Licenciatura en Letras Español a Distancia de la Universidade Federal de Pernambuco. El libro ofrece un recorrido fundamental por los conceptos básicos de la lingüística, abarcando temas esenciales como la naturaleza del lenguaje, la lingüística como ciencia, el estudio de las escuelas lingüísticas, la relación entre lingüística y gramática, así como las unidades y niveles de análisis lingüístico. A través de un enfoque claro y pedagógico, el texto explora la evolución histórica de la gramática, desde sus raíces en el modelo griego y la tradición latina hasta las diversas clasificaciones modernas, como la gramática descriptiva, normativa, general e histórica, proporcionando al estudiante las bases necesarias para su formación académica y profesional en el ámbito de la lengua española.
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INTERNET PR
Ushbu o‘quv qo‘llanma axborot xizmati va jamoatchilik bilan aloqalar yo‘nalishidagi bakalavriat va magistratura talabalari uchun mo‘ljallangan bo‘lib, Internet PR sohasidagi nazariy va amaliy bilimlarni o‘z ichiga oladi. Kitobda raqamli PR texnologiyalarining mazmuni, internet-marketing asoslari, ijtimoiy tarmoqlarda marketing (SMM), virtual muhitda PR-kampaniyalarni tashkil etish hamda jamoatchilik fikrini shakllantirish va PR samaradorligini baholash kabi dolzarb masalalar atroflicha tahlil qilingan. Qo‘llanma internet jurnalistlar, blogerlar va mass-media mutaxassislari uchun kasbiy mahoratni oshirishda qo‘shimcha manba sifatida xizmat qiladi.
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INTERNET JURNALISTIKANING TEXNOLOGIK ASOSLARI
Ushbu qo'llanma oliy o'quv yurtlarining jurnalistika fakultetlari talabalari, OAV tahririyatlari qoshida faoliyat yuritayotgan «Mahorat maktablari» tinglovchilari, OAVning mutaxassisligi jurnalist bo'lmagan xodimlariga mo'ljallangan bo'lib, unda internet jurnalistikasi, kompyuterlashtirish va veb-dizayn asoslari bo'yicha metodik ko'rsatmalar, foydalanish uslublari haqida tajribalar va xulosalar asosidagi tavsiyalar aks etgan.
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Interchange Third Edition Workbook 2
Interchange Third Edition is a fully revised edition of New Interchange, the world's most successful series for adult and young adult learners of North American English. The course has been thoroughly updated to reflect the most recent approaches to language teaching and learning. It remains the innovative series that teachers and students know and love. This workbook provides additional practice of the language presented in the student's book, offering a wide range of exercises and activities designed to reinforce learning and ensure mastery of grammar, vocabulary, and communication skills.
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Interchange Third Edition Workbook 1
Interchange Third Edition is a four-level series for adult and young-adult learners of English from the beginning to the high-intermediate level. This Workbook provides additional practice of the language taught in the Student's Book, reinforcing the core material through a variety of exercises and activities designed to consolidate learners' grasp of grammar, vocabulary, and communication skills.
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Integration of Speech Skills (Nutq ko‘nikmalari integratsiyasi)
The educational manual titled "Integration of Speech Skills" (Materials for Practical Sessions) is intended for students studying in the fields of Foreign Languages and Literature (English) and Philology and Language Teaching at higher education institutions. This manual was developed by professors and lecturers of the Uzbekistan State World Languages University based on the curriculum of the subject "Integration of Speech Skills". The manual offers a system of tasks to be completed during practical sessions organized around various topics from the course module. The primary goal of this guide is to enhance learners' language proficiency and communicative competencies by teaching language skills (listening, reading, writing, and speaking) as a unified whole. To this end, the guide includes various interactive activities, communication-based tasks, practical exercises, and independent work, preparing learners to use the language effectively in real-life situations.
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Initial Language Teacher Education
Initial Language Teacher Education provides language teacher researchers, as well as teachers of teachers, with an introduction to research on how language teachers learn to teach before they begin practicing. Theoretical work is organized into the author’s original framework, which fosters the exploration of student teachers’ experiences as learners, while helping them develop core concepts, practices, and dispositions that encourage excellence in teaching. This innovative framework also provides mediated learning experiences designed around student teachers’ professional development, an approach that helps them to theorize their own practices and take ownership of their own professional development at an intellectual level. By combining a strong and updated research base with practical classroom tools that have been extensively piloted, Initial Language Teacher Education bridges the gap between theory and practice in teacher education and is a key resource for students, researchers, and instructors in language teaching.
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Informatika
Ushbu o‘quv qo‘llanma «Informatika» fanining takomillashgan fan dasturi asosida yaratilgan. Unda o‘quvchilarga Linux, FreeBSD, milliy Doppix operatsion tizimlari, Office-2007 dasturlar paketi, Adobe Photoshop, AutoCad, Mathcad, Page Maker, 1C buxgalteriya, Statistika, Tarjimon dasturlari, Delphi, Web-dizayn, DHTML va Flash MX dasturlari hamda ularning imkoniyatlari haqida ma’lumotlar, amaliy-laboratoriya mashg‘ulotlari hamda o‘z-o‘zini nazorat qilish savollari keltirilgan.
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IELTS Reading Formula (MAXIMISER)
IELTS Reading Formula (MAXIMISER) is a comprehensive study resource designed to meet the needs of candidates preparing for the IELTS test. This book offers a full range of classified reading samples found in the actual exam, including 100 reading targets covering essential skills, strategies, tips, and techniques. It provides 100 categorised reading activities, 15 authentic IELTS reading samples for both Academic and General Training modules, an explanatory answer key, and exam preparation vocabulary. The book is suitable for all IELTS candidates, making it an ideal choice for both independent study and classroom use, focusing on developing key skills such as skimming, scanning, understanding main ideas, reading for detail, and interpreting opinion and attitude.
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IELTS Express Upper Intermediate Coursebook
IELTS Express is a preparation course for students studying for the International English Language Testing System examination. This Upper Intermediate coursebook is designed to help students achieve their potential in the IELTS exam through a structured approach, providing thorough coverage of the Academic and General Training modules. It includes extensive practice of all four exam papers: Listening, Reading, Writing, and Speaking, alongside clear explanations and tips for tackling different task types. The content is engaging and reflects the demands of the test, ensuring students are well-prepared to improve their band score.
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IELTS Academic 14: Authentic Practice Tests
IELTS Academic 14 provides students with authentic practice tests, offering the perfect opportunity to familiarise themselves with the IELTS Academic test format. This book contains four complete examination papers for Academic candidates, plus extra Reading and Writing modules for General Training candidates. It includes an introduction to these different modules together with an explanation of the scoring system used by Cambridge English Language Assessment. Comprehensive answer keys and audio scripts are provided, making it ideal for self-study. The content reflects the actual test environment, allowing learners to practice under timed conditions.
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I nuovi percorsi della notizia
Il libro analizza la profonda trasformazione dell'ecosistema informativo, esplorando il passaggio cruciale dal sistema analogico a quello digitale. Attraverso un'analisi dettagliata, l'autore esamina l'evoluzione dei modelli di business nel giornalismo, il ruolo dei social network nella diffusione delle notizie e le nuove dinamiche di fruizione del web. Vengono affrontati temi centrali come la crisi dei quotidiani tradizionali, la nascita di nuove forme di informazione digitale, il comportamento degli utenti online e le strutture delle redazioni giornalistiche moderne. Il testo offre una visione critica sul futuro dell'informazione, discutendo concetti come il prosumer, il ruolo delle piattaforme digitali e la necessità di una nuova filiera della notizia per sopravvivere nell'era digitale.
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I fondamenti della teoria della traduzione
Il volume analizza in modo diacronico il concetto di traduzione, esplorando la complessa diatriba tra universalismo e relativismo linguistico. L'opera affronta tematiche fondamentali come la traducibilità delle lingue, l'approccio storico-critico alla riflessione traduttologica, l'interdisciplinarità scientifica, la formalizzazione, il bilinguismo, i processi cognitivi umani e le tecniche di traduzione, offrendo una panoramica completa sulla professione e il mercato editoriale contemporaneo.
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HR-брендинг. Как повысить эффективность персонала
HR-брендинг — создание компанией имиджа отличного работодателя, для того чтобы привлечь и удержать лучших сотрудников, а также повысить эффективность их труда. Эта книга поможет читателю понять, какие факторы влияют на HR-бренд, подскажет, когда стоит задуматься об имидже предприятия на рынке труда и каким образом его создавать. Автор приводит методы, позволяющие выявить ошибки, снижающие производительность и успешность взаимодействия трудового коллектива, и дает рекомендации по их устранению. В книге представлены подходы, успешно применяемые на практике и дающие требуемые результаты. Она будет интересна не только научным и практическим специалистам по управлению персоналом, но и руководителям и собственникам компаний.
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Hozirgi oʻzbek adabiy tili
Ushbu oʻquv qoʻllanma oliy oʻquv yurtlari oʻzbek tili va adabiyoti ta’lim yoʻnalishida o‘qitiladigan “Hozirgi oʻzbek adabiy tili” fani hamda barcha ta’lim yo‘nalishlari rus guruhlarida o‘tiladigan “O‘zbek tili” fani o‘quv dasturlari asosida yaratilgan boʻlib, morfemika, soʻz yasalishi, morfologiya va sintaksis boʻlimlari boʻyicha amaliy mashgʻulotlar tizimini oʻz ichiga oladi.