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Mastering Marketing Data Science

In the rapidly evolving landscape of marketing, the fusion of traditional strategies with cutting-edge data science has opened new frontiers for innovation, efficiency, and personalization. Over the past decade, both as a practitioner and professor, I recognized a palpable gap in the literature that adequately bridges the gap between theoretical data science concepts and their practical application in marketing. This book is my endeavor to fill that void, offering a comprehensive guide that reflects the latest advancements in the field.

Mastering VB.NET: A Comprehensive Guide to Visual Basic .NET Programming

Visual Basic .NET (VB.NET) is a versatile and powerful programming language that has gained popularity among developers for its simplicity and flexibility. It is part of the .NET framework, a comprehensive platform developed by Microsoft for building a wide range of applications, including desktop, web, mobile, and cloud-based applications.

Mastering Secure Java Applications

In the rapidly evolving landscape of technology, taking up the initiative to safeguard applications from malicious threats has never been more critical. This book emerges from a profound understanding of this need, especially in the domain of Java applications, which are foundational to many enterprise systems.

Mastering Google Bigtable database

In an era where data is often dubbed as "the new oil," our ability to store, process, and derive insights from data efficiently has never been more crucial. Traditional databases have served us well, but as the demands of modern applications grow—scaling to accommodate millions of users, needing near-instantaneous read and write access, and managing ever-expanding data volumes—they often fall short.

Mastering CakePHP: A Comprehensive Guide to Rapid Web Development

CakePHP, a robust and popular PHP framework, has a fascinating history hat traces its roots back to the early 2000s. It was originally created by Michal Tatarynowicz, a Polish programmer, who developed a simple toolkit for his own use in web development projects. This toolkit evolved over time and became the foundation for CakePHP

Mastering Linux Kernel Development

Mastering Linux Kernel Development looks at the Linux kernel, its internal arrangement and design, and various core subsystems, helping you to gain significant understanding of this open source marvel. You will look at how the Linux kernel, which possesses a kind of collective intelligence thanks to its scores of contributors, remains so elegant owing to its great design.

Testing Microservices with Mountebank

I wrote Testing Microservices with Mountebank to show how service virtualization helps you test microservices, and how mountebank is a powerful service virtualization tool. That necessarily requires building a deep familiarity with mountebank—the middle section of this book is dedicated to the subject—but many of the lessons apply with any service virtualization tool.

Pandas Workout

When I started to teach Python at companies around the world, I wasn’t surprised by how my students were using the language. They were typically using it the same way I was: for shell scripting in a more expressive language than Bash, writing server-side web applications, developing automated tests, and working with relational databases.

Web Design Playground

In today’s world, lots of people crave the experience of expressing themselves online. They can do that through fixed-format media such as Facebook, X (formerly Twitter), and Instagram, but for many people, these sites are too restrictive. Instead, they prefer to build their own presence on the web, and the way to do that with the maximum amount of freedom and creativity is to learn HTML and CSS.

Pro ASP.NET Core 7

This is the 49th book I have written. I wrote my first book in 1996, and I would not have believed anyone who told me that I would still be writing over a quarter of a century later, or that books would become such an important part of my life.

Pro Angular 16

Thank you for purchasing Pro Angular 16. This is the 6th edition of this book, and the first to be published by Manning, and I am delighted that it is ready for the publication. Angular has become one of the most popular web application frameworks by balancing innovation with stability and consistency. After a turbulent transition from the original AngularJS, the Angular of recent years has been focused on providing a robust set of features that have evolved gradually.

Platform Engineering on Kubernetes

I started working on this book more than two years ago. After working for the cloud-native communities for more than four years, I’ve learned many lessons I’d like to share with teams to speed up their Kubernetes adoption journey. Because I contributed to several open-source projects (most included in this book), creating a table of content for a book idea wasn’t that difficult.

.NET in Action

Software developers learn throughout their entire careers, which is part of the appeal. The more I learn, the more I discover how much I don’t know (the known unknown). The times when I learned most were the times when an unknown became a known unknown, such as when a whole category of development that I’d never heard of was revealed to me. Subjects such as performance profiling and localization never occurred to me when I started, yet they play important roles in professional software development.

Learn PowerShell Scripting in a Month of Lunches

As someone who has experienced the transformative power of PowerShell firsthand, I am excited to guide you through a monthlong exploration of its scripting capabilities. Whether you’re a seasoned IT professional or a newcomer to the scripting world, this book is designed to make your learning journey informative and enjoyable.

Learn C++ by Example

I first encountered C++ when asked to write a C++ parser to emulate code for an embedded device on a PC back in the 1990s. I only knew C at the time, so this was a baptism by fire. The C++ was predominantly C with classes, like many early versions of C++ were.

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