Unilibrary. Oliy ta'lim muassasalarining yagona elektron kutubxona axborot tizimi.

Marketing : Prozess- und praxisorientierte Grundlagen

Praxisorientiert, klar strukturiert und eingängig vermittelt das bewährte Lehrbuch wesentliche Grundlagen des konzeptionellen Marketings. Das Hauptaugenmerk liegt auf dem (klassischen) Konsumgütermarketing. Ausgehend von den Grundlagen des Marketings – seinen Basisbegriffen und der Entwicklungen der Marketingtheorie und -praxis – befasst sich die Publikation mit Begriffen zur Marketinganalyse und damit der ausführlichen Analyse von Umwelt, Markt und Unternehmen als Basis für Marketingkonzepte. Von der Ziel- und Strategieebene hin zum klassischen Marketing-Mix mit seinem Zusammenspiel konkreter Maßnahmen der Produkt-, Kontrahierungs-, Distributions- und Kommunikationspolitik über die Marketingkontrolle werden die diversen Ebenen des Marketingprozesses schließlich im Bereich Marketingplanung zusammengeführt. Die vorliegende fünfte Auflage bietet Neuerungen mit dem Fokus auf die Integration von Aspekten der Digitalisierung innerhalb der relevanten Themenbereiche z. B. „Digital Out of Home', „Influencer Marketing'.

Қўқон тарихи

Қўқон шаҳри Ўзбекистоннинг энг қадимги шаҳарларидан бири бўлиб, унинг ёши, айрим маълумотларга қараганда, 2000 йилдан ошган. Бу шаҳар бир неча бор ташқи душманлар томонидан босиб олипди, ёқиб татлланди, вайронага айлантирилди, аммо Қўқон қайтадан тикланди, ривожландн, ўз даврида маданий чўққиларгача кўтарилди, юксалди ва Қўқон хонлигининг пойтахти ҳам бўлди.

Inson falsafasi

Inson hamma zamonlarda ham o‘zining kimligini, o‘zligini bilishga intilgan. Inson muammosiga bag‘ishlangan turli gipotezalar, nazariyalar va konsepsiyalar yaratildi. Lekin zamonlar o‘tishi bilan inson deb nomlanuvchi mavjudotda hali o‘rganilmagan, yechilishi zarur bo‘lgan muammolar, jumboqlar ko‘payib boraverdi.

Mental Health and Social Withdrawal in Contemporary Japan Beyond the Hikikomori Spectrum

“Hikikomori phenomenon, far from being homogeneous, begins to appear as it really is: the history of a myriad of singular subjects who, despite themselves, draw attention to their absence while making social renunciation an idiom that is deeply subjective and eminently social.” This quotation encapsulates some of the central issues of this fascinating and important work. Nicolas Tajan is not an anthropologist but a clinical psychologist who was brought by his topic of inquiry to act and proceed in his research more and more like an anthropologist.

Marketing: Principles of Customer-Centric Business Management

Marketing: Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.°°°°The contents:°°– Marketing as an applied science°°– Marketing planning°°– Objectives and strategies in marketing°°– Buyer behaviour°°– Market research°°– Brand, product, sales, pricing, sales promotions and market communications decisions°°– Marketing programme coordination°°°°This textbook is distinctive for several reasons: it builds on a comprehensive section on customer behaviour and takes up behavioural perspectives for an analysis of contemporary marketing, it emphasizes qualitative methods in all areas of market research, and it connects the chapters with a marketing plan activity that encourages students to progressively develop a marketing plan for a product of their own choosing.

Talabalar matematika olimpiadasi masalalari.

Ushbu kitob ko‘p yillardan beri o‘tkazilib kelinayotgan talabalar o‘rtasidagi ichki va respublika matematika fan olimpiadalarida berilgan, jami 338 ta misol va masalalardan tashkil topgan.

СПОРТИВНАЯ ГИМНАСТИКА

Перед спортивной школой молодежи (отделением) по спортивной гимнастике ставятся следующие основные задачи: 1. Воспитание гимнастов в духе требований морального кодекса строителей коммунизма. 2. Подготовка высокотехничных, разносторонне физически развитых, волевых, смелых и дисциплинированных спортсменов, готовых к труду и обороне социалистической Родины, способных показать высокие спортивные результаты и к окончанию шкоды выполнить норму мастера спорта. 3. Формирование умений и навыков, необходимых для проведения практической работы по гимнастике в коллективах физической культуры.

COPING IN SPORT: THEORY, METHODS, AND RELATED CONSTRUCTS

Coping in Sport: Theory, Methods, and Related Constructs' is the first book dedicated exclusively to coping in sporting contexts. Edited by Adam R. Nicholls, a scholar whom has published extensively in the coping literatures, this book includes contributions from 26 leading international researchers including Yuri Hanin, Robert Grove, Peter Crocker, Deborah Feltz, and Patrick Gaudreau

Tengsizliklar-II. Isbotlashning zamonaviy usullari

Qo’llanmada tengsizliklarni isbotlashning yangi samarali usullari va ularni qo’llanishiga doir turli matematik olimpiadalardagi masalalar keltirilgan.

A Natural History of Human Th inking

Th is book is a sequel— or, better, a prequel— to Th e Cultural Origins of Human Cognition (Harvard University Press, 1999). But it also has a slightly diff erent focus. In the 1999 book the question was what makes human cognition unique, and the answer was culture.

Unruly Spirits The Science of Psychic Phenomena in Modern France

Nineteenth-century spiritists believed that through table rapping, automatic messages, and other methods they had discovered ways of communicating with a vast spirit world and tapping directly into an unlimited reservoir of human knowledge. While no tables were turned in the making of this book, it, too, was a product of a long series of communications with mentors and colleagues who helped to shape my thinking about the historical problem posed by the intersection of science and popular religion.

Сборник задач и упражнений по высшей математике для студентов экономических специалььностей Ч.2

Содержит задачи по следующим разделам математики: функции нескольких переменных, интегральное исчисление и дифференциальные уравнения, ряды.

Sensitivity Analysis: Matrix Methods in Demography and Ecology.

Demographic Research Monographs. A Series of the Max Planck Institute for Demographic Research.

Art Archaeology of the Roman World

All Rights Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any other information storage and retrieval system, without prior permission in writing from the publisher.

Roman architecture

Titles in the Oxford History of Art serics are up-to-date, fully illustrated introductions to a wide veriety of subjects written by leading experts in their field.

Researching functional ecology in Kosciuszko National Park.

Investigation of the niche partitioning of selected Ranunculaceae species in Kosciuszko National Park along a soil moisture gradient, by comparison of hydraulic characteristics .